If you are a local player targeting native audiences to promote your offerings in a hyper-local setup, you have an effective way to do this is through Google Maps.
This goes for all sizes and formats of local businesses. The online search trends show how people are increasingly using location search and voice command technologies to help them find the provisional store, delivery options, and local solutions around them.
So, when working on options to attract users from your vicinity, Google Maps gets you a workable and valid solution. This is where you can push your brick-and-mortar business to appear online visibly to your potential customers who are actively searching and comparing businesses to get online services.
This is not just to help you expand the reach across the search network but also to adopt the future perspective of tech-induced selling that promotes online modes and methods of trading on digital lines.
In this respect, a progressive technology like Google Maps is gaining high impetus and makes all points that help it stand out as a viable solution to support and aid online promotion and commerce.
So, the ever-pertinent question that arises from here is how do you leverage Google Maps to boost your in-store selling? How can you make the most of Google Maps technology to enhance your online presence and gain better chances at conversions with your prospects gaining an edge over your competitors?
Let’s understand how Google Maps can grow your business and advertise your business on Google Maps.
What is Google Maps?
Google Maps is a web mapping product by the technology giant Google. It provides complete location service with satellite imagery through directional displays and route planning facilitated and enhanced by landmarks, positioning listings, aerial photography, location annotations, and chart views.
What Do You Mean by Google Maps Location Search?
Google Maps search responds to search queries by offering location results based on the entered keywords. These searches are facilitated through the Google search bar, where you get the mapped results in the SERP results against the requested search query. It essentially responds to the location keywords and proximity triggers to throw relevant location-based results on maps for the entered query.
It may start with a user looking for places, stores, and service options for a business category in a particular geographical area or map-defined region. This search may include anything from looking for groceries, domestic help, car service center, medical help, pizza delivery, cinema hall, or toy stores in a location.
So, just when users enter keywords on Google search bars, they are thrown with relevant map results. As Google detects, tracks, and confirms location data by each user to prioritize location entries, it sets out results that are nearest and easily accessible to you responding to the detected location or query of the search.
So, if someone enters a search query for ‘Kid’s dresses near me’ or ‘Furnishing supplies in Dallas,’ it shows all locations prioritizing results based on the nearest and the most relevant suggestions on map listings.
This includes a map view on top of the search results with related search keywords, sorting options, business hours, and comparative details to help you select the most relevant option.
How are The Google Maps Results Shown?
Google Maps results work in coordination with local searches triggered through native search queries and location keywords. These get you results, prompting the most relevant location results within the suggested or implied area range.
Local search results are shown on the top of the results page. You can find them in the form of the header ‘ad.’ As you click on that ad, you get to see details about that business you can access through the service link. Another way it shows the results is by placing your business annotation link as ‘purple pins’ to suggest the location coordinates and geographical positioning of your business. In the case of promoted pins, you get to see the business results highlighted on top with the business logo and ratings displayed against a purple ‘Ad’ label.
How Does Advertising Through Google Maps Work?
When a user hits search on Google’s search bar by entering a keyword query, they are thrown with SERP results in the form of keyword-related listings. Google Maps searches precisely target people looking for these results to interpret their positioning query, identify their locations, and throw them results against the search keywords for the location-based query. This is how the user gets to locate and reach the services in the targeted location or their proximity served by the aided map directions and location service functionality.
As users search for your business keywords, Google Maps throw results for the options for those services and products with mapped results. The ad clicks for Google Maps are charged just as other PPC ads for the set bid values. So, once a user clicks through your Google Maps results, you are charged for that click as per the Pay-Per-Click bid rate for your campaign.
To advertise on Google Maps, the ‘local extensions’ for ads need to be enabled. With this, you will allow Google to show your business details, adding on information for maps to the text ads. When users search for your business, they get to see the extended listing appearing as the map results, which they can click on to access map-integrated information of it.
Google Maps are being changed from time to time with how it displays results and places information on the search results. Over time, it has proved to be a great way for mobile users and people on the move to easily look for services in real-time and pay in-store visits or physically reach out to the services based on the location and service details. This further goes on to offer enhanced value for users through voice-enabled technology and connected device utilities.
Google Maps is proving to be a progressive way for businesses to leverage maps and location services to increase their in-store traffic and sales. As you utilize it to target your users in a locality with geo-enabled keywords, you can explore and tap more audiences, expanding your reach in your segment to get hyper-local exposure and area-targeted visibility.
PS: This is first-hand information to get started with your Google Maps advertisement and place your ads in the mapped location results. To get full information about the map listings and how to advertise on Google Maps, you can check out Google’s Support Page. To get help for your business, reach out to Google AdWords experts and get custom Google Maps Advertisement consulting.